Live video: streaming of the future?

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The trend not to be missed: the Live streaming! Driven by improved live streaming technologies, its use has increased dramatically during the Covid-19 pandemic. As many businesses and organizations have been forced to cancel or postpone in-person events, live streaming has become the preferred way to continue interacting with customers and fans virtually. According to LiveStream (2023), the live streaming market is expected to explode in the coming years, reaching $184.27 billion by 2027 ! Asian countries, particularly China, are by far pioneers in its use. Today, live streaming is spreading at breakneck speed in other regions of the world, particularly in Europe and North America.

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A broadcast mode for all actors

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Live streaming reserved for gaming? Received idea ! On the contrary, live streaming is used in many sectors as varied as each other, ranging from sports to education, media or the business world. Here is a (non-exhaustive!) list of some of its applications:
 

• Live events: sporting events, spiritual events, concerts, festivals, etc.

• Education: courses, training, conferences, university events, master class, etc.

• Business: product launch, webinars, business meetings, events, live shopping etc.

• Media:   live news, interviews, reports on current events, etc.

• Entertainment: variety shows, talk shows, comedy shows, etc.

• Social networks: personal life, tutorials, Q&A from influencers

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The benefits of live streaming

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As content publishers, there are many benefits to getting started with live streaming. Live streaming can help increase the scope and the visibility of your content, reaching a wider audience online. In addition, it offers your users an interactive and immersive experience by giving them the opportunity to comment and react in real time, thus strengthening their engagement and loyalty to your offer. It therefore helps to strengthen the publisher-user relationship. Finally, live streaming is an opportunity to collect data on viewers (analysis of comments and reactions, number of viewers, data on live viewing time, etc.) and understand their behavior and preferences: you will thus have all the keys in hand to adapt and target your content offers as well as possible.

 

 

5 tips to get started!

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• Choose a distribution platform adapted to your audience, in your colors and easy to use. Do you want to broadcast your live content on different devices (mobile, TV and desktop)? Develop a multi-device app which integrates different distribution modes according to your needs (Live, VOD or hybrid)!
   

• Plan your event and be sure to let your audience know about your live in advance. Our advice? Integrate an event calendar to your platform to inform yours users in one click of the dates of your next lives.
   

• Use social media and other marketing channels to promote your event to your audience. Create a buzz before the live broadcast to attract as many people as possible to your live!

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• Create an engaging content that piques the interest of your audience. Interact: ask questions, challenge, give the floor... Do your spectators comment and react? It's won!
   

• After your live streaming, evaluate the results to find out what worked and what needs to be improved for next time: number of viewers and interactions, comments, viewing time?